Product Design Essentials: Learn from the best creatives


Product Design Essentials: a new course from Parsons, Yellowbrick and Wallpaper*

Learn the essentials of product design in this new course from Parsons, Yellowbrick and Wallpaper*, with expert, hands-on advice from creative figures such as Lee Broom, Alex Rasmussen and many more.

Launching in 2021, Product Design Essentials is a new educational program from Wallpaper*, Yellowbrick and Parsons School of Design. Built on compelling video lessons, the course provides a guide to the essentials to know and consider when approaching product design, and covers all elements of design production, idea conception the manufacture and marketing of products, and their delivery to customers.

Learn to design: expert tips from the Wallpaper community*

A Wallpaper* asterisk bench, made by Jean Nouvel with Neal Feay and Sapa for Wallpaper* Handmade 2016, photographed in the Neal Feay Company workshop in Santa Barbara. Photography: Mark Mahaney

Throughout the course, designers from the Wallpaper* creative community step in to share insight into their processes and approaches to the profession. Through a series of engaging lessons, design personalities such as Alex Rasmussen of creative aluminum brand Neal Feay, and designer and entrepreneur Lee Broom give us insight into their world and offer tips for transforming a creative process. into a product.

“I would say very emphatically, get off the screen, walk into a store, touch things with your hands, bend them, break things, take them home,” says Rasmussen. Based in Santa Barbara, Calif., he took over the family business, taking anodized aluminum to incredible creative levels through collaborations with Marc Newson and Jony Ive, and Louis Vuitton.

In her talk, Feay talks about the space of the factory as a place to test the limits of creativity.

On the left, set of ‘Orion’ pendants. On the right, ‘Eclipse’ table lamp, both by Lee Broom

Working as a designer and executive of his eponymous brand, Lee Broom is able to express the intricacies of working between creativity and business. In the course, he stresses the importance of creating images to present a product, showing designs that are both practical and inspiring. “You have to think about it from the beginning of the products,” he says. “You need to be able to show your product in a different light in different environments.”

Shot on the rooftop of Nifemi Ogunro’s Brooklyn studio, her ‘Tope’ coffee table, left, inspired by Ogunro’s brother; and a wood and concrete shelf/plant stand, on the right. Photography: Danielle Bowman

During the course, participants also hear from Nifemi Ogunro, an emerging US-based designer whose work is largely influenced by her personal experiences and her family. Ogunro explains the importance of distilling inspirations into his products, learning to connect his creativity with customers and the end user. “What we can do is be honest with the process,” she says.

To get an idea of ​​the course, download the full catalog with FAQs here.

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