Design mag Wallpaper opens store in Shanghai

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The centerpiece of many ‘cool parent’ coffee tables (or any design nerd, to be honest), Wallpaper magazine recently opened its first permanent brick and mortar store in the Jing An Kerry Center. The publication – spanning design, fashion, art and the luxury lifestyle – has already established pop-up stores in cities like Copenhagen, Milan and London (where it was originally launched in 1996), but Shanghai is the first place with long-term ambitions. .

The store, which opened a few weeks ago for a short test, will reopen in mid-December. If you have glossed over a copy of Wallpaper before that, you’ll know what to expect here with the brand’s affinity for luxury living spaces and interiors. The store focuses primarily on home furnishings, so if you’re looking to get a Modernist sofa or create a dreamy office arrangement taken straight from the pages of a magazine, then this is the place to go. do (provided your pockets are deep, the prices aren’t cheap – for example, a “marshmallow sofa” from Karstudio costs RMB 26,000).

Much like the magazine’s aesthetic, the industrial-looking space is laid out quite minimally – to the point where it feels like you’ve stepped into an exhibition. Spanning 200m², there are currently 50 brands on display, give or take, with a few international design studios like Berlin-based New Tendency and Italian suppliers of stylish wooden chairs Mattiazzi, as well as an additional accent. on showcasing products made in China (which represent 80 percent of the collection).

Here you’ll find an orbit sofa and lento armchair by Frank Chou, sand rugs from Shanghai and Singapore-based textile designers Tanchen, and fancy floor lamps from Guangzhou Singchan design, to name a few. For the full list (with prices) of what’s in stock right now, you can follow the WallpaperSTORE mini program through its official WeChat account.
"Interior (2)"

While it’s now closed for upgrades, once it returns there will be additional changes with more designers, events, exhibits, and even a functional cafe up front ( which also serves alcoholic drinks like an espresso martini or an orange G&T coffee).

Location details: WallpaperSTORE, N2-06B, Jing An Kerry Center, 1515 Nanjing Xi Lu, near Changde Lu.


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