Asian Paints Unveils Color of the Year, ‘Transcendent Pink’ and Wallpaper of the Year, ‘Lotus & Stilts’

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ColourNext will inspire the decorating community with its predicted color of the year for 2022 Mumbai, Maharashtra, India (NewsView) Now in its 19th edition, Asian Paints ColourNext is the voice of trend forecasting in the Indian subcontinent, known for her exemplary ideas on color and decorative trends. Researching the year’s socio-cultural trends and their influences on color, design and lifestyle, ColourNext 2022 announces the most anticipated color of the year – Transcendent Pink (Shade code – Clematis Pink N, K048). According to ColourNext research, in 2022 the mood is to take challenges in our stride and not be discouraged. This sentiment is reflected in the color of the year for Asian paintings, Transcendent Pink, which celebrates fascinating changes and powerful transitions. With contributions from experts from various disciplines in the fields of architecture, art, interior, fashion, sociology and more, ColourNext draws up a comprehensive forecast of color trends, of materials, textures and finishes for those designing for the subcontinent as a whole. The ColourNext trends are hugely influential and have been one of the major color and decorating trends predicted since 2003. Color of the Year – Transcendent Pink, (Clematis Pink N), has a mature transitional quality, comparable to our ever-expanding consciousness. /sensitivity. A combination of blue and red, this grayish purple represents a spirit that has the ability to blend new knowledge and ancient wisdom to harness both. A color that encourages us to believe, to arise and to create again. While 2021 has been a year of major changes and learnings, 2022 is the year to take it all in our stride and move forward. A time to break free from stigma and stereotypes and grow like a sapling across the face of the earth. In keeping with the overall mood of 2022, the wallpaper of the year – Lotus and Stilts – not only embraces transition, but celebrates it. Like birds adapting to the changing seasons, like a lotus blooming in the most unlikely places. The natural landscape of Nal Sarovar Lake and its migratory birds are translated into the beautiful patterns of the wallpaper. Bring home the gentle healing power of nature Lotus and Stilts from the Nilaya Nal Sarovar collection. Speaking at ColourNext 2022, Amit Syngle, MD and CEO of Asian Paints Limited said, “Once you break free from traditional mindsets and open yourself up to a new perspective and way of life, it is incredibly life changing. ColourNext 2022 is all about embracing the new and translating it into decorating spaces. The four new trends We/Us, Hope You’re Well, Artify and Solo Commerce suggest unlocking a different reality through acceptance, empathy, trust, community, support et al. Transcendent Pink, is sure to inspire us all to rise from the ashes of normalcy we once knew, to explore a whole new kaleidoscope of life. In order for consumers to design and re-decorate their spaces in line with the latest trends and colors, Asian Paints for the first time curated its own collection of decoration, furniture and furnishings in line with the theme of ColourNext 2022 ‘year. This specially curated collection of products is available to view and purchase on the shop page of the ColourNext website – www.colournext.asianpaints.com/shop. About Asian Paints Since its founding in 1942, Asian Paints has come a long way to become India’s number one paint company and Asia’s number three with a turnover of Rs. 217 billion. Asian Paints operates in 15 countries and has 26 paint manufacturing plants around the world, serving consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating new concepts in India like Color Ideas, Home Solutions, ColourNext and Kids’ World. Asian Paints manufactures a wide range of paints for decorative and industrial use for interior and exterior walls. Their portfolio also includes the SmartCare range for waterproofing, the WoodTech products for wood finishes and the range of adhesives for all surfaces. The company also operates in the home improvement and decoration segment and offers bath and kitchen products. The company has also introduced lighting, furnishings and furniture to its portfolio and offers a range of safe and supervised painting and interior design services. REP REP

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